About Me

Hannah Everest Klein

I am a creative director, photographer, and food and beverage storyteller based in Asheville, NC. I've been making photographs for over a decade—since I was 14 years old!

For the last several years, that practice has been rooted in the craft beverage and CPG world, where I manage social strategy and multimedia production as a unified ecosystem. I hold both ends of the work: anchoring brand positioning, managing creator budgets, and designing platform calendars, while simultaneously conceiving the visual territory, directing on set, and shooting the final image. The strategic vision never gets lost between the marketing brief and the asset deployment.

In my editorial and freelance work, I'm drawn to stories that expand past a corporate brief: cultural food traditions, the human elements behind craft, and the things you only understand by eating somewhere you've never been. Grounded in a background of sustainable economics, I pitch, write, and photograph—often all three at once. I travel the world to collaborate with brands devoted to intentional craft and to capture culinary stories rooted in community, artistry, and ritual.