Modern Alchemist
Social Media Manager · Instagram (@drinkmodernalchemist), Facebook, TikTok
Scope: content strategy · concept · in-house photoshoot production (budget, props, casting, location) · photography & editing · influencer partnerships · community & event marketing
The brand & the challenge
Modern Alchemist makes THC- and CBD-infused drinks and mocktails with a playful, irreverent identity — inside one of the most heavily regulated categories on social. The brand needed a bold, distinctive presence built almost entirely on Instagram and Facebook, since TikTok's policies effectively rule out THC promotion (see platform note).
The results:
Grew the account from a near-standing start to 1,100+ followers. Compared to before I started, reach was up 250.3%, link clicks up 158.6%, profile visits up 357.3%, and interactions doubled — all within the tight constraints of a regulated category. I managed 10 influencer partnerships from start to finish including contracts, negotiation, reviewing content, and managing the on platform collaboration.
NOTE: due to THC/CBD being highly regulated on TikTok and consistently having our posts taken down, we focused more on platforms we knew we’d get a greater return on our efforts/investment like Instagram and Facebook.
The Strategy & Standout Work
Stylized photoshoots:
I planned and ran every shoot in-house (budget, props, location scouting, model coordination) then shot and edited the final imagery, producing consistent branded assets at a fraction of typical cost while nailing the brand's irreverent look.
Content:
A full pipeline of branded content — educational posts on infused beverages, witty short-form video, stylized product features — positioning the brand as both approachable and innovative.
Influencers & partnerships:
I ran influencer partnerships end to end, from outreach and contract negotiation to campaign execution, plus collaborations and giveaways with other craft-beverage brands that expanded the footprint.
Community & events. Active community management — DMs, comments, shares — and festival pop-ups that each generated $3,000–$5,000 in profit, backed by on-site photography.
